Despite some common beliefs, having a simple Sketch library or style guide is not nearly enough to design a recognizable user interface with consistent user experience. From our 20 years of operating as a software development company that provides extensive UI/UX design services, we know that good software design comes from exhaustive research, thorough planning, and clear communication in both setting your expectations and managing completed work.

When you scratch beneath the surface, you realize that UI/UX design is a very intricate field that requires a deep understanding of how to anticipate user needs and preferences. It required experience and…


It might not seem obvious from the outside, but it’s impossible to just go and create a flawless app or website. Bugs and errors are always there until you detect and fix them, and this doesn’t mean your developers’ work is bad.

Which, in turn, saves you time, increases the quality of your product, and helps you increase your customers’ satisfaction.

What Are the Main Requirements for Web and App Usability?

There’s a standard list of requirements that fits most of the apps and if they are met, chances are high that your app or website will have a good usability score. …


This post was originally published on rtinsights.com

In 2020, digital transformation is no longer a thing of the future. Fueled by the ever-growing world of technology and the changing customer expectations, this inevitable evolutionary process has become the norm for organizations worldwide. In addition to the considerable increase in operational efficiency, reduced product development costs, and improved quality of products/services, digital transformation enables organizations to effectively prepare for the numerous current and future challenges the world throws at us. …


Many software development projects fail because they run out of budget. There can be hundreds of reasons why, such as poor research and planning that lead to unclear business requirements, or the lack of proper communication. It is very common that companies cannot adequately evaluate the risks their project could face at each stage of software development, and calculate their budget expenses accordingly.

Let’s talk about what you can do to reduce software development cost while keeping the desired quality intact.

Lay out the relevant business requirements

“Data indicate that 60–80% of the cost of software development is in rework,” according to the Carnegie Mellon Software…


Software development can be tricky. Whether your goal is to build commercial off-the-shelf software or a custom software solution, it can become a huge challenge and quite an expensive one if you are not sure how to do it right.

In this post, we want to highlight some thoughts on how to approach the development stage in order to significantly reduce software development cost without compromising the quality of your future product.

Choose the right pricing & business model

Approach your budget planning with a holistic view to complexity and costs of building your software, and decide on the business model that would suit your goals best…


Over 1.8 billion people buy goods online, and each year sales continue to grow. According to Internet Retailer research, consumers spent around 3.46 trillion dollars online in 2019, compared to 2.93 trillion in the year before. Shopify’s data shows that 28% of buyers shop online a few times a month, while 15% of consumers purchase on the internet weekly. In order to meet that demand, more and more businesses launch their online shops. But how to build a successful one that will generate many sales?

How to launch a digital storefront the right way

The rapid development of technology and ferocious competition in online trading resulted in high customers’…


The end of 2020 is approaching! This means it’s time to analyze what has happened to the world of technology during the last twelve months and define the things (technologies, activities, strategies, and so on) to focus on in 2021. In today’s post, we’re listing down the top-5 technology trends we believe will rise in the upcoming year. Anyone working closely with technology and/or especially investing in it should pay extra attention to such forecasts if wanted to assure continuously high ROI and successful releases.

Trend #1: Remote Everything

Talking about the technology trends of 2021 is impossible without addressing the elephant in the…


When looking for a software developer, designer, or QA engineer, what questions do you ask your candidates to figure out if they’re the right fit for your project?

Hiring in-house can be a pretty difficult task to accomplish for an entrepreneur, project manager, or team lead. You always want to get a full picture of whether your candidates possess the tech skills required for the position, as well as understand the way they think, solve problems, and approach particular situations. Howbeit, software engineering interviews take a lot of effort to prepare, and you don’t always have the time to put together a comprehensive list of questions for each candidate.

As an outsourcing company, around 80% of our business involves finding and onboarding the right people to our clients’…


The pursuit of a faster time to market can often lead to design debt — the result of startups rushing through iterations with shortcuts such as lack of proper design verification — putting them at risk of a complete redesign. Learn what steps you can take to efficiently eliminate design debt on your project.

By pursuing a faster time to market, you may find yourself making numerous compromises between well-designed features and their hasty implementation. After many rounds of rushed iterations, your UI may become somewhat inconsistent — a Frankenstein monster of disjointed elements looking as though they were patched…


While a global quarantine became fatal for many businesses, industry sectors like mHealth, self-care, and wellness experience increased attention because of COVID-19. Today we are taking a closer look at MedTech startups that managed to use the pandemic as a growth booster, bringing a new level of value in the digital market.

Kry is a Sweden-based telehealth platform that lets users book online appointments with clinicians and receive the needed care right on their website. It works by registering healthcare practitioners on the platform and then distributing consultation requests from patients based on the availability of doctors in their area…

Sandra Parker

Head Of Business Development at QArea. I’m passionate about new technologies and how digital changes the way we do business.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store