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The Full Guide to Continuous Testing: Elevate Your Software Quality & Release Speed

14 min readAug 25, 2025
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For businesses that rely on software to engage with customers in any way — whether by selling SaaS subscriptions, managing customer relations, or working in the eCommerce domain — the quality of software matters just as much as release speed. Rapid and reliable software releases are key to staying competitive in the increasingly grueling market.

For decades, companies have been searching for a way to speed up their releases without sacrificing the quality of software while also striving to take the time to test everything. Continuous testing is an approach that promises to give businesses all of that and more. But what exactly does continuous testing stand for, who can benefit from it the most, and how to implement it successfully? Here is everything you need to know about continuous testing if you want to master this approach.

What Is Continuous Testing?

Continuous testing is the practice of integrating automated testing into every stage of the development process, ensuring real-time validation as code is written, integrated, and deployed. This continuous feedback loop allows teams to detect issues early, reduces risks, and facilitates faster, high-quality releases. By embedding testing into software delivery workflows, businesses can…

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Sandra Parker
Sandra Parker

Written by Sandra Parker

Head Of Business Development at QArea. I’m passionate about new technologies and how digital changes the way we do business.

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